Strategy by day.

Stories by night.

Available for hire

Damascus roots, architectural mind.
Strategy and culture through visual design.

Hire me

Case Study

Published

Makdoos & The Art of Patience — Cultural Case Study

A creative research project exploring the parallels between traditional makdoos-making and the modern creative process from preparation and waiting to flavor, chaos, and final form.

Case Study

Published

Makdoos & The Art of Patience — Cultural Case Study

A creative research project exploring the parallels between traditional makdoos-making and the modern creative process from preparation and waiting to flavor, chaos, and final form.

Case Study

Published

Makdoos & The Art of Patience — Cultural Case Study

A creative research project exploring the parallels between traditional makdoos-making and the modern creative process from preparation and waiting to flavor, chaos, and final form.

Case Study

Published

The Beautiful Game

A visual research project dissecting the football universe typography, colors, sponsors, boots, and cultural moments, including the times football paused wars and shaped collective identity.

Case Study

Published

The Beautiful Game

A visual research project dissecting the football universe typography, colors, sponsors, boots, and cultural moments, including the times football paused wars and shaped collective identity.

Case Study

Published

The Beautiful Game

A visual research project dissecting the football universe typography, colors, sponsors, boots, and cultural moments, including the times football paused wars and shaped collective identity.

Branding

Delivered

Fayd-Restaurant

Brand identity for a Silk Road inspired dining concept where flavors, scents, and storytelling bridge past and present.

Branding

Delivered

Fayd-Restaurant

Brand identity for a Silk Road inspired dining concept where flavors, scents, and storytelling bridge past and present.

Branding

Delivered

Fayd-Restaurant

Brand identity for a Silk Road inspired dining concept where flavors, scents, and storytelling bridge past and present.

Branding

Released

Chubby Kid’s Dream - Street Comfort

Brand identity for a Damascene comfort-food concept that blends street energy, humor, and nostalgia into an unapologetically bold visual language.

Branding

Released

Chubby Kid’s Dream - Street Comfort

Brand identity for a Damascene comfort-food concept that blends street energy, humor, and nostalgia into an unapologetically bold visual language.

Branding

Released

Chubby Kid’s Dream - Street Comfort

Brand identity for a Damascene comfort-food concept that blends street energy, humor, and nostalgia into an unapologetically bold visual language.

Branding

Released

ICONIX

Brand identity for a precision-driven luxury execution firm specializing in high-standard retail and hospitality buildouts, blending aesthetic vision with operational control.

Branding

Released

ICONIX

Brand identity for a precision-driven luxury execution firm specializing in high-standard retail and hospitality buildouts, blending aesthetic vision with operational control.

Branding

Released

ICONIX

Brand identity for a precision-driven luxury execution firm specializing in high-standard retail and hospitality buildouts, blending aesthetic vision with operational control.

Re-Branding

Delivered

Manbat

Brand identity for a UAE-grown agricultural initiative celebrating local produce, sustainable farming, and the cultural roots of the land.

Re-Branding

Delivered

Manbat

Brand identity for a UAE-grown agricultural initiative celebrating local produce, sustainable farming, and the cultural roots of the land.

Re-Branding

Delivered

Manbat

Brand identity for a UAE-grown agricultural initiative celebrating local produce, sustainable farming, and the cultural roots of the land.

Branding

Released

One Studio

Brand identity for a Damascus-based performing arts collective focused on accessible culture, youth expression, and artistic resilience within the city’s creative underground.

Branding

Released

One Studio

Brand identity for a Damascus-based performing arts collective focused on accessible culture, youth expression, and artistic resilience within the city’s creative underground.

Branding

Released

One Studio

Brand identity for a Damascus-based performing arts collective focused on accessible culture, youth expression, and artistic resilience within the city’s creative underground.

Visual Direction

Released

To My Father

Visual direction for a personal music album, including identity, typography, color language, and art direction for the video clip in which I also appeared as the main character.

Visual Direction

Released

To My Father

Visual direction for a personal music album, including identity, typography, color language, and art direction for the video clip in which I also appeared as the main character.

Visual Direction

Released

To My Father

Visual direction for a personal music album, including identity, typography, color language, and art direction for the video clip in which I also appeared as the main character.

Branding

Released

SABA

Brand identity for a contemporary abaya label blending regional craft with modern refinement clean silhouettes, intentional details, and elegant restraint.

Branding

Released

SABA

Brand identity for a contemporary abaya label blending regional craft with modern refinement clean silhouettes, intentional details, and elegant restraint.

Branding

Released

SABA

Brand identity for a contemporary abaya label blending regional craft with modern refinement clean silhouettes, intentional details, and elegant restraint.

Branding

Delivered

Auns

Brand identity for a modern Emirati beauty concept redefining luxury through speed, precision, and heritage-driven aesthetics.

Branding

Delivered

Auns

Brand identity for a modern Emirati beauty concept redefining luxury through speed, precision, and heritage-driven aesthetics.

Branding

Delivered

Auns

Brand identity for a modern Emirati beauty concept redefining luxury through speed, precision, and heritage-driven aesthetics.

Branding

Coming Soon

Branding

Coming Soon

Branding

Coming Soon

Branding

Coming Soon

Branding

Coming Soon

Branding

Coming Soon

Case Study

Coming Soon

Case Study

Coming Soon

Case Study

Coming Soon

Strategy by day.

Strategy by day.

Stories by night.

Stories by night.

Damascus roots, architectural mind.Strategy and culture through visual design.

Damascus roots, architectural mind.Strategy and culture through visual design.

Makdoos & The Art of Patience — Cultural Case Study

A creative research project exploring the parallels between traditional makdoos-making and the modern creative process from preparation and waiting to flavor, chaos, and final form.

Makdoos & The Art of Patience — Cultural Case Study

A creative research project exploring the parallels between traditional makdoos-making and the modern creative process from preparation and waiting to flavor, chaos, and final form.

Makdoos & The Art of Patience — Cultural Case Study

A creative research project exploring the parallels between traditional makdoos-making and the modern creative process from preparation and waiting to flavor, chaos, and final form.

The Beautiful Game

A visual research project dissecting the football universe typography, colors, sponsors, boots, and cultural moments, including the times football paused wars and shaped collective identity.

The Beautiful Game

A visual research project dissecting the football universe typography, colors, sponsors, boots, and cultural moments, including the times football paused wars and shaped collective identity.

The Beautiful Game

A visual research project dissecting the football universe typography, colors, sponsors, boots, and cultural moments, including the times football paused wars and shaped collective identity.

Fayd-Restaurant

Brand identity for a Silk Road inspired dining concept where flavors, scents, and storytelling bridge past and present.

Fayd-Restaurant

Brand identity for a Silk Road inspired dining concept where flavors, scents, and storytelling bridge past and present.

Fayd-Restaurant

Brand identity for a Silk Road inspired dining concept where flavors, scents, and storytelling bridge past and present.

Chubby Kid’s Dream - Street Comfort

Brand identity for a Damascene comfort-food concept that blends street energy, humor, and nostalgia into an unapologetically bold visual language.

Chubby Kid’s Dream - Street Comfort

Brand identity for a Damascene comfort-food concept that blends street energy, humor, and nostalgia into an unapologetically bold visual language.

Chubby Kid’s Dream - Street Comfort

Brand identity for a Damascene comfort-food concept that blends street energy, humor, and nostalgia into an unapologetically bold visual language.

ICONIX

Brand identity for a precision-driven luxury execution firm specializing in high-standard retail and hospitality buildouts, blending aesthetic vision with operational control.

ICONIX

Brand identity for a precision-driven luxury execution firm specializing in high-standard retail and hospitality buildouts, blending aesthetic vision with operational control.

ICONIX

Brand identity for a precision-driven luxury execution firm specializing in high-standard retail and hospitality buildouts, blending aesthetic vision with operational control.

Manbat

Brand identity for a UAE-grown agricultural initiative celebrating local produce, sustainable farming, and the cultural roots of the land.

Manbat

Brand identity for a UAE-grown agricultural initiative celebrating local produce, sustainable farming, and the cultural roots of the land.

Manbat

Brand identity for a UAE-grown agricultural initiative celebrating local produce, sustainable farming, and the cultural roots of the land.

One Studio

Brand identity for a Damascus-based performing arts collective focused on accessible culture, youth expression, and artistic resilience within the city’s creative underground.

One Studio

Brand identity for a Damascus-based performing arts collective focused on accessible culture, youth expression, and artistic resilience within the city’s creative underground.

One Studio

Brand identity for a Damascus-based performing arts collective focused on accessible culture, youth expression, and artistic resilience within the city’s creative underground.

To My Father

Visual direction for a personal music album, including identity, typography, color language, and art direction for the video clip in which I also appeared as the main character.

To My Father

Visual direction for a personal music album, including identity, typography, color language, and art direction for the video clip in which I also appeared as the main character.

To My Father

Visual direction for a personal music album, including identity, typography, color language, and art direction for the video clip in which I also appeared as the main character.

SABA

Brand identity for a contemporary abaya label blending regional craft with modern refinement clean silhouettes, intentional details, and elegant restraint.

SABA

Brand identity for a contemporary abaya label blending regional craft with modern refinement clean silhouettes, intentional details, and elegant restraint.

SABA

Brand identity for a contemporary abaya label blending regional craft with modern refinement clean silhouettes, intentional details, and elegant restraint.

Auns

Brand identity for a modern Emirati beauty concept redefining luxury through speed, precision, and heritage-driven aesthetics.

Auns

Brand identity for a modern Emirati beauty concept redefining luxury through speed, precision, and heritage-driven aesthetics.

Auns

Brand identity for a modern Emirati beauty concept redefining luxury through speed, precision, and heritage-driven aesthetics.

A creative mind operating between strategy and culture using design to structure ideas and stories to carry meaning.

Brand Strategy

Positioning, naming, and narrative frameworks that give brands clarity and intent.

Creative Direction

Visual and conceptual direction across identity, campaigns, and content.

Identity Systems

Logos, typography, and visual systems built with architectural logic and real-world scale.

Research

Insight into how culture and visuals shape perception, identity, and experience.

A creative mind operating between strategy and culture using design to structure ideas and stories to carry meaning.

Brand Strategy

Positioning, naming, and narrative frameworks that give brands clarity and intent.

Creative Direction

Visual and conceptual direction across identity, campaigns, and content.

Damascus roots, architectural mind.
Strategy and culture through visual design.

Damascus roots, architectural mind.
Strategy and culture through visual design.