BUILD THE THINKING.

BUILD THE THINKING.

BUILD THE WORLD.

BUILD THE WORLD.

Available

Nothing worth building begins with what can be seen.

Nothing worth building begins with what can be seen.

Start a conversation

Start a conversation

Brand Strategy & Identity

Brand Strategy & Identity

Delivered

Delivered

RAER

A contemporary smashed-burger brand built from Syria’s moving street archive, translating everyday language, objects and humour into a controlled identity designed to travel.

Brand Strategy & Identity

Brand Strategy & Identity

Delivered

Delivered

RAER

A contemporary smashed-burger brand built from Syria’s moving street archive, translating everyday language, objects and humour into a controlled identity designed to travel.

Brand Strategy & Identity

Brand Strategy & Identity

Delivered

Delivered

RAER

A contemporary smashed-burger brand built from Syria’s moving street archive, translating everyday language, objects and humour into a controlled identity designed to travel.

Brand Strategy & Identity

Brand Strategy & Identity

Delivered

Delivered

Fayd

A dining concept shaped by Silk Road exchange — where different cultures, ingredients and histories meet at one table.

Brand Strategy & Identity

Brand Strategy & Identity

Delivered

Delivered

Fayd

A dining concept shaped by Silk Road exchange — where different cultures, ingredients and histories meet at one table.

Brand Strategy & Identity

Brand Strategy & Identity

Delivered

Delivered

Fayd

A dining concept shaped by Silk Road exchange — where different cultures, ingredients and histories meet at one table.

Brand Strategy & Identity

Brand Strategy & Identity

Concept

Concept

Manbat

A proposed brand evolution for the UAE farm-to-community initiative, making local agriculture feel contemporary, desirable and part of everyday life.

Brand Strategy & Identity

Brand Strategy & Identity

Concept

Concept

Manbat

A proposed brand evolution for the UAE farm-to-community initiative, making local agriculture feel contemporary, desirable and part of everyday life.

Brand Strategy & Identity

Brand Strategy & Identity

Concept

Concept

Manbat

A proposed brand evolution for the UAE farm-to-community initiative, making local agriculture feel contemporary, desirable and part of everyday life.

Brand Strategy & Identity

Brand Strategy & Identity

Released

Released

Chubby Kid’s Dream

A Damascene burger concept built around appetite, humour and youth culture — global in energy, local in attitude.

Brand Strategy & Identity

Brand Strategy & Identity

Released

Released

Chubby Kid’s Dream

A Damascene burger concept built around appetite, humour and youth culture — global in energy, local in attitude.

Brand Strategy & Identity

Brand Strategy & Identity

Released

Released

Chubby Kid’s Dream

A Damascene burger concept built around appetite, humour and youth culture — global in energy, local in attitude.

Brand Strategy & Identity

Brand Strategy & Identity

Concept

Concept

SABA

A contemporary womenswear concept built around cultural memory, where each collection begins with an era, woman, place, sound or material.

Brand Strategy & Identity

Brand Strategy & Identity

Concept

Concept

SABA

A contemporary womenswear concept built around cultural memory, where each collection begins with an era, woman, place, sound or material.

Brand Strategy & Identity

Brand Strategy & Identity

Concept

Concept

SABA

A contemporary womenswear concept built around cultural memory, where each collection begins with an era, woman, place, sound or material.

Ideas & Case Studies

Ideas & Case Studies

Published

Published

Makdoos & The Art of Patience

A cultural study using the making of makdoos as a framework for patience, process and creative practice.

Ideas & Case Studies

Ideas & Case Studies

Published

Published

Makdoos & The Art of Patience

A cultural study using the making of makdoos as a framework for patience, process and creative practice.

Ideas & Case Studies

Ideas & Case Studies

Published

Published

Makdoos & The Art of Patience

A cultural study using the making of makdoos as a framework for patience, process and creative practice.

Ideas & Case Studies

Ideas & Case Studies

Published

Published

The Beautiful Game

A visual study of football as a cultural system — its typography, objects, rituals, sponsors and collective memory.

Ideas & Case Studies

Ideas & Case Studies

Published

Published

The Beautiful Game

A visual study of football as a cultural system — its typography, objects, rituals, sponsors and collective memory.

Ideas & Case Studies

Ideas & Case Studies

Published

Published

The Beautiful Game

A visual study of football as a cultural system — its typography, objects, rituals, sponsors and collective memory.

Ideas & Case Studies

Ideas & Case Studies

Concept

Concept

Felt Before Seen

A pre-opening hospitality campaign that builds desire through withholding, sensory encounters and incomplete information.

Ideas & Case Studies

Ideas & Case Studies

Concept

Concept

Felt Before Seen

A pre-opening hospitality campaign that builds desire through withholding, sensory encounters and incomplete information.

Ideas & Case Studies

Ideas & Case Studies

Concept

Concept

Felt Before Seen

A pre-opening hospitality campaign that builds desire through withholding, sensory encounters and incomplete information.

Ideas & Case Studies

Ideas & Case Studies

Concept

Concept

Monday

A cultural campaign platform designed to change Monday’s inherited meaning through anticipation, authorship and repeated weekly experiences.

Ideas & Case Studies

Ideas & Case Studies

Concept

Concept

Monday

A cultural campaign platform designed to change Monday’s inherited meaning through anticipation, authorship and repeated weekly experiences.

Ideas & Case Studies

Ideas & Case Studies

Concept

Concept

Monday

A cultural campaign platform designed to change Monday’s inherited meaning through anticipation, authorship and repeated weekly experiences.

Identity & Visual Direction

Identity & Visual Direction

Released

Released

ICONIX

An identity system for a high-end execution firm working across retail and hospitality, built around precision, control and material quality.

Identity & Visual Direction

Identity & Visual Direction

Released

Released

ICONIX

An identity system for a high-end execution firm working across retail and hospitality, built around precision, control and material quality.

Identity & Visual Direction

Identity & Visual Direction

Released

Released

ICONIX

An identity system for a high-end execution firm working across retail and hospitality, built around precision, control and material quality.

Identity & Visual Direction

Identity & Visual Direction

Delivered

Delivered

Spatial IQ

A brand identity for a spatial intelligence platform, translating layered technology into a clear, structured visual system.

Identity & Visual Direction

Identity & Visual Direction

Delivered

Delivered

Spatial IQ

A brand identity for a spatial intelligence platform, translating layered technology into a clear, structured visual system.

Identity & Visual Direction

Identity & Visual Direction

Delivered

Delivered

Spatial IQ

A brand identity for a spatial intelligence platform, translating layered technology into a clear, structured visual system.

Identity & Visual Direction

Identity & Visual Direction

Released

Released

One Studio

A brand identity for a Damascus-based performing arts collective making culture more accessible to a new generation.

Identity & Visual Direction

Identity & Visual Direction

Released

Released

One Studio

A brand identity for a Damascus-based performing arts collective making culture more accessible to a new generation.

Identity & Visual Direction

Identity & Visual Direction

Released

Released

One Studio

A brand identity for a Damascus-based performing arts collective making culture more accessible to a new generation.

Identity & Visual Direction

Identity & Visual Direction

Released

Released

To My Father

Visual direction for a personal music project spanning identity, typography, cover art and music-video art direction.

Identity & Visual Direction

Identity & Visual Direction

Released

Released

To My Father

Visual direction for a personal music project spanning identity, typography, cover art and music-video art direction.

Identity & Visual Direction

Identity & Visual Direction

Released

Released

To My Father

Visual direction for a personal music project spanning identity, typography, cover art and music-video art direction.

Identity & Visual Direction

Identity & Visual Direction

Delivered

Delivered

Auns

A contemporary Emirati beauty identity built around speed, precision and a restrained expression of heritage.

Identity & Visual Direction

Identity & Visual Direction

Delivered

Delivered

Auns

A contemporary Emirati beauty identity built around speed, precision and a restrained expression of heritage.

Identity & Visual Direction

Identity & Visual Direction

Delivered

Delivered

Auns

A contemporary Emirati beauty identity built around speed, precision and a restrained expression of heritage.

Strategy sets the direction. Design builds the system.

Creative direction across brands, identities, campaigns and experiences from the first idea through real-world implementation.

Brand Strategy

Positioning, narrative and concept development that give brands a clear direction and reason to exist.

Creative Direction

Conceptual and visual direction across identity, campaigns, content and launches.

Identity Systems

Brand systems designed to work consistently across digital, physical and cultural touchpoints.

Brand Experience

Translating brands into hospitality, F&B, environments, events and real-world experiences.

Strategy sets the direction. Design builds the system.

Creative direction across brands, identities, campaigns and experiences from the first idea through real-world implementation.

Brand Strategy

Positioning, narrative and concept development that give brands a clear direction and reason to exist.

Creative Direction

Conceptual and visual direction across identity, campaigns, content and launches.

Identity Systems

Brand systems designed to work consistently across digital, physical and cultural touchpoints.

Brand Experience

Translating brands into hospitality, F&B, environments, events and real-world experiences.

Strategy sets the direction. Design builds the system.

Creative direction across brands, identities, campaigns and experiences from the first idea through real-world implementation.

Brand Strategy

Positioning, narrative and concept development that give brands a clear direction and reason to exist.

Creative Direction

Conceptual and visual direction across identity, campaigns, content and launches.

Identity Systems

Brand systems designed to work consistently across digital, physical and cultural touchpoints.

Brand Experience

Translating brands into hospitality, F&B, environments, events and real-world experiences.